Eastbound and down is not for everyone but if you're not a troll hypersensitive politically correct, is damn funny.
Kenny Powers is classic in this step NSFW super K-Switzerland.
One of its schemas is to wear his kicks as an MMA fighter against the former champ WEC Urijah Faber.
We are not so confident of this video will air on ESPN, Comedy Central and MTV outlets, but the campaign is real. K-Swiss has brought the character to the edge to push the line "Tubes". the teacher mulleted phys ed will be featured along with Faber, San Francisco 49ers linebacker Patrick Willis and New Orleans Saints ' TE Jeremy Shockey.
Glenn Cole, from ad agency 72andSunny says:
"When you have four more intense pro athletes in the world--and that is including Kenny Powers--you can tell a story about performance technology in ways that are of concern to young boys."
David Nichols, executive VP of K-Swiss explains approach of powers:
"We wanted to deliver unfiltered talk straight how awesome tubes are. who better to do than that Kenny Powers? this approach is attention grabbing – progressive, creative and playful, which is our mantra marketing".
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